First of all, for those of you out of the loop: what is SaaS? Often terms like that can be lost on those outsides of the fold. SaaS means software as a service. This is where software that are used on a recurring basis. A good example would be Dropbox. This is a service that allows users to store and share files. Microsoft 365, also a widely recognised SaaS model. Then there are others like Spotify. Although you may use many software service platforms many of the B2C (business to consumer) models have a freemium service to entice user migration. There are popular B2B (business to business) models like Salesforce, Trello and Zen Desk. eDot specialises in B2B SaaS startups.

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